President & Chief Executive Officer

TELEBRANDS USA

Looking back at 20 years in the business, it is difficult for A.J. Khubani to imagine a time when TELEbrands, his $200 million dollar company, was $13 million dollars in the red, filing for Chapter 11. The self-made millionaire has been “there and back” as they say, having sold his first product (an AM-FM radio for $10) at the age of 23, skyrocketing to $200 million dollars in annual revenue in 1995, plummeting to bankruptcy in 1996.

Ajit Khubani began working for his father’s import business in 1982, after graduating with a degree in business administration from Montclair State University. After gradually increasing revenue by placing strategic print ads, Khubani created an infomercial for AmberVision sunglasses in 1987. The infomercial was wildly successful, prompting sales of 15 million pairs. After considerable persuasion, Khubani convinced Herman’s Sporting Goods and “ABCD” Marketing (Accelerated Brand Creation and Deployment) was born. For the next eight years, TELEbrands rode the wave of success, creating retail demand products like the Smart Mop, Magic Hangers, the State Quarters Map and the Better Pasta Pot.

When an unexpected lawsuit drove the company to file for bankruptcy in 1996, Khubani felt the toll financially and emotionally. However, he managed to turn the upset into an opportunity to rebuild his business from the ground up. By trial and error, Khubani has discovered the importance of a smaller staff with a strong nucleus; a brilliant management team to which he credits the company’s success.

Today, TELEbrands has once again exceeded expectations, having become the driving force in the DRTV industry. The company’s invention channel can be seen on television, in print ads and catalogues, and on the Web in 90 countries. Khubani currently resides in Saddle River, New Jersey with his wife, Poonam and his three children.

Ajit Khubani
AJ Khubani
A.J. Khubani
Telebrands
Telebrands USA

Read more stories about AJ Khubani on squidoo
Read more stories about AJ Khubani on digg
Read more stories about AJ Khubani on studioathome
Read more stories about AJ Khubani on blogspirit
Read more stories about AJ Khubani on alkablog
Read more stories about AJ Khubani on blogster
Read more stories about AJ Khubani on livejournal
Read more stories about AJ Khubani on grab
Read more stories about AJ Khubani on greenpeace
Read more stories about AJ Khubani on blogspot
Read more stories about AJ Khubani on wordpress
Read more stories about AJ Khubani on bloglines
Read more stories about AJ Khubani on bloghi
Read more stories about AJ Khubani on tripod
Read more stories about AJ Khubani on journals.aol
Read more stories about AJ Khubani on flickr
Read more stories about AJ Khubani on greatestcities
Read more stories about AJ Khubani on ign
Read more stories about AJ Khubani on greatestjournal
Read more stories about AJ Khubani on iziblog
Read more stories about AJ Khubani on naymz
Read more stories about AJ Khubani on multiply
Read more stories about AJ Khubani on 20six
Read more stories about AJ Khubani on blogsome
Read more stories about AJ Khubani on linkedin
Read more stories about AJ Khubani on 360.yahoo
Read more stories about AJ Khubani on geocities
Read more stories about AJ Khubani on freewebs
Read more stories about AJ Khubani on familytimes
Read more stories about AJ Khubani on 43things
Read more stories about AJ Khubani on daria
Read more stories about AJ Khubani on selectablog
Read more stories about AJ Khubani on blogghost
Read more stories about AJ Khubani on soulcast
Read more stories about AJ Khubani on clearblogs
Read more stories about AJ Khubani on bloggerteam
Read more stories about AJ Khubani on blogs.ie
Read more stories about AJ Khubani on ebloggy
Read more stories about AJ Khubani on teenblog
Read more stories about AJ Khubani on myweblog
Read more stories about AJ Khubani on egoweblog
Read more stories about AJ Khubani on theblog
Read more stories about AJ Khubani on psychcentral
Read more stories about AJ Khubani on blogbeee
Read more stories about AJ Khubani on blog
Read more stories about AJ Khubani on reallifelog
Read more stories about AJ Khubani on ning
Read more stories about AJ Khubani on xanga
Read more stories about AJ Khubani on bebo
Read more stories about AJ Khubani on xing
Read more stories about AJ Khubani on friendster
Read more stories about AJ Khubani on webshots
Read more stories about AJ Khubani on typekey
Read more stories about AJ Khubani on ziki
Read more stories about AJ Khubani on last.fm
Read more stories about AJ Khubani on googlepages